So Far So Good

With the Economic sunami full and scary affect it's a wonder that the entire population has not lost it's collective mind.

Not only have we all been on an emotional roller coaster, but the rhetoric is deafening.

Although economic ups and downs are part of a capitalist society the current situation seems to be new ground. Let's hope that calmer heads, both inside and outside the government prevail, that the ship rights itself in short order and things return to some semblance of normal.

In the meantime, the volume of direct mail seems to me holding for our clients. Those who use the mail to reach their audience are staying the course. Being a little more careful, of course, but still doing what they know works. The fundraisers are sticking to their guns by using time honored methods in the mail, supplementing with "e" fund raising. Our advertisers are making sure their lists are clean and targeted. They are examining their offers to make sure they are sharp and exciting. And our membership organizations continue to send important information to their groups.

Only a little more time will tell how long the status quo will continue. The reports from our clients, although spoken with less than gusto, is that they are going to stick to basics and in their world direct mail works.

So Far So Good

Merry Christmas, Happy Holidays and a blessed New Year to all.